Business Advice for Geeks - from Mark Hedlund

A month ago I attended the Start Conference where, among others, Mark Hedlund talked about his view on start-ups and gave some (sage) advice.  Mark has a real knack for brevity and focus in his message - this was no exception.  So, according to Mark, there are five essential guidelines to always keep in mind:

 

  1. Do the idea that won't leave you alone (what keeps you up night)
  2. Only work with people you like and respect
  3. A cool idea is not a business - a great need is
  4. The best way to get investment is not to need it
  5. 'No' means maybe:  'Yes' means maybe

 

I believe I have, for the most part, kept these guidelines in mind as I've been building Motus Connect during the last year.  And I believe the result has been a more robust and more sustainable company than it would have been otherwise.

-Paul

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